Creem Leisure has announced a raft of new hires, led by previous VICE publisher John Martin as CEO, the business tells Billboard. Additionally, BMG Cypress Ascendant Holdings — a partnership concerning music manager Tautua Reed, former tunes govt/agent Paul Coyne and financial commitment fund Cypress Ascendant led by businessman Bill Trzos – have arrive on as buyers in the undertaking.
In his new purpose, Martin will do the job together with Creem Enjoyment chairman JJ Kramer — son of Creem magazine’s co-founder and publisher Barry Kramer — as very well as the magazine’s original editor Jaan Uhelszki.
Martin worked in senior management roles at VICE Media for 18 many years, starting in gross sales and situations right before performing his way up to publisher. Though at the firm, he co-launched Munchies, a food items and consume joint venture with Bertelsmann subsidiary FremantleMedia.
Elsewhere, Creem brought on Amy Schriefer as vp of internet marketing, Fred Pessaro as vp of information, Dan Morrissey as government editor, Maria Sherman as senior editor, Matt Salacuse as images director and Dave Carnie as editor at large.
Schriefer has above 15 a long time of encounter in resourceful management at VICE, NPR Music and Smithsonian Folkways Pessaro features above a 10 years of editorial and production expertise at publications together with VICE’s Noisey, Townsquare Media, Revolver and BrooklynVegan Morrissey comes from 20 decades at Entertainment Weekly Sherman has held editorial roles at Netflix, Buzzfeed, Jezebel and TrackRecord Salacuse has contributed to Esquire, XXL and The Fader and Carnie is the previous editor-in-main of skateboarding magazine Large Brother.
The new hires stick to the 2020 documentary Creem: America’s Only Rock ‘N’ Roll Magazine, which charts the heritage of the legendary journal from its 1969 start by means of the demise of Barry Kramer in 1981.
“Creem was usually the most legendary American brand of my rock n roll infused memories,” Martin explained in a statement. “After looking at the documentary and assembly JJ, I knew there was a massive option to bring the organization back for the modern day period. In 2022 the pendulum is swinging and the vibe shift is real: younger individuals and songs enthusiasts of all ages want some cathartic launch, to giggle and have enjoyable yet again, and not acquire them selves as well very seriously. Which is Creem, and that is rock n roll – a cruel temptress I discovered not possible to resist.”
Creem Enjoyment is described in a push release as “the modern-working day devil spawn of Detroit’s legendary CREEM Magazine” that promises to “deliver the very best in editorial, first programming, products, subscription products and solutions, and experiences to rock ‘n’ roll fans of all ages.”
Creem magazine finished its run in 1988 right before returning briefly to print in the 1990s. Two other prepared revivals, declared in 2003 and 2011, fizzled out owing to monetary challenges and disputes around the company’s possession.
Upcoming designs for the brand will be introduced soon.