Hainan Airways hands out Rokid AR glasses for in-flight leisure

A passenger tries out a pair of Rokid AR eyeglasses on a Hainan Airways flight in China.


BEIJING — Hainan Airlines this week started out letting passengers on some routes use Rokid’s augmented fact glasses for free of charge for in-flight entertainment, the tech startup introduced Thursday.

Chinese get started-up Rokid claimed it is the very first time AR eyeglasses — which allow pc-produced photos to be superimposed on the serious world — have been applied at scale on flights. Travellers can check out 3D motion pictures, examine e-publications and engage in straightforward game titles working with the eyeglasses, rather of executing so on a developed-in keep track of.

Apple’s Vision Pro virtual actuality headset, which isn’t readily available in China however, comes with a motion-stabilizing “journey method” for use on airplanes. The device allows wearers to see the actual world using what the corporation calls “spatial computing” technology.

Rokid’s offer with Hainan Airlines is a lot more of a marketing and advertising hard work to boost consumers’ consciousness of AR eyeglasses, instead than a significant business offer, the startup’s founder and CEO Misa Zhu advised CNBC in a telephone job interview Wednesday.

He claimed Rokid was in talks “with a lot of airlines” for equivalent partnerships, which include at the very least a person key intercontinental operator. Zhu said he wasn’t authorized to disclose specifics, but expects additional bulletins in the next several months.

Hainan Airlines is one of the big flight operators in China, and delivers global routes as properly. The firm introduced a limited movie to advertise its collaboration with Rokid.

Zhu mentioned the airline acquired hundreds of Rokid AR eyeglasses for passengers to use for cost-free on more than 20 flights. Each and every pair retails for just in excess of 3,000 yuan ($420) and weighs 75 grams.

For comparison, Apple’s Eyesight Pro prices about $3,500 and weighs 600 grams to 650 grams.

Examine far more about China from CNBC Pro

Hainan Airlines initial tested Rokid’s AR glasses on a professional flight from Shenzhen to Xi’an on Wednesday, and is rolling out the equipment on many other flights starting Thursday, Rokid explained.

The original trial period of time is set for a month, coinciding with the weeklong Lunar New Yr getaway in China that formally kicks off on Saturday, for the duration of which hundreds of hundreds of thousands of locals travel domestically.

“Airlines are pretty fired up mainly because they can offer additional products and services, and it is really incredibly aggressive,” Zhu said in Mandarin, translated by CNBC.

He claimed Rokid is in talks to integrate AR eyeglasses into other implies of transit, this kind of as higher pace trains.

Maria Lewis

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